On Thursday comScore released its search market share and query growth numbers for July. Google’s market share rose 0.4%, which at the same time Yahoo!’s market share dropped 0.4%. Coincidence much?
At the same time, the global search numbers are just as interesting, if not more so. Google actually lost market share globally, but this drop was largely due to changes in the way comScore measures traffic in China, Brazil, and Russia.
Baidu’s global search market share went rose 5.2% to 12.9% in July. Looking at the numbers, Baidu is now the third-largest search engine globally.

NHN is a South Korean search engine, BTW. Nothing for Google to worry about, as 64.1% is nothing to sneeze at, and the change was mostly due to “accounting changes.” Still, Microsoft and Yahoo! might want to worry some about Baidu.


